“To describe is to destroy, to suggest is to create.”

— Robert Doisneau

My name is Lindsay Gravette and I am a San Francisco based creative director who has been working with start-ups, cultural institutions, global brands, and creative agencies for more than 20 years. I specialize in identity systems built upon conceptual thinking. I am stylistically agnostic, digitally born, process oriented, and strategically based. 

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My MetaDesign bio: In Lindsay's world, The Kinks are better than The Beatles, and The Fall is better than everyone. Lindsay is a proud resident of San Francisco’s Dogpatch neighborhood and an equally proud father to three cats. With a BFA from Laguna College of Art and Design, Lindsay brings more than 20 years of digital and strategic design experience to MetaDesign. For much of those 20 years, Lindsay headed his own practice, working with clients like Applied Materials, Bank of America, Chronicle Books, Cisco, Hard Rock International, IDEO, Intuit, Microsoft, N.I.C.E. Collective, Oracle, Palms, Procter & Gamble, Sun, and Yahoo! [Ed. note: Their exclamation point, not ours.] More recently, he served as Design Director at Duncan/Channon.

...and my old D/C bio from Popz™ (aka Robert Duncan): Lindsay can rebuild any vintage Lambretta or Vespa carburetor, owns four cats and more than 70 albums by The Fall [editor's note: with characteristic attention to detail, he insists – quite incorrectly, in America – on capitalizing the article], and, for 30 years, has consumed a gallon of milk a week. The commencement address at his Palm Springs high school was delivered by Bob Hope. His mother is an artist, and he grew up under the sadly misguided assumption that everyone’s house had an art room. Oh, and prior to D/C, he worked with IDEO and Larsen and had his own freelance design practice.

→  I never like to do the same thing twice. I want to see what’s next and what’s unexpected.
→  My goal is to surprise you and discover unexpected ways to see you, your company, or your product. 
→  I will always deliver a minimum of three distinct design directions.
→  I have no house style; aesthetics are based on strategy and a company’s individuality.
→  If the deliverable is a flag out on a field, I don’t believe in marching straight for it. We’ll explore the field to find the hidden flags, the surprises, the new directions that galvanize us.
→  There is no B team, you work directly with me and my partners.
→  I work with clear project structures and specific timelines.
→  I only work on one or two large projects at a time.
→  On-going relationships are transparent, simple, and direct.

Here is a typical new identity project timeline and structure based on weekly sprints:

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