Embark logo

EMBARK

Identity & website 

The sooner a new brand can connect with its audience, the better its chances for success. Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play. The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.

Embark Harley
Embark website
Embark cards
Embark guidelines
Embark posters
Embark logo grid
Embark Balto

Originally created at MetaDesign San Francisco.

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SAN FRANCISCO

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