Financial Engines logo

FINANCIAL ENGINES

Identity & design

Financial Engines had been an important, if fairly anonymous, provider of corporate 401Ks and financial services for over 20 years. Evolving into to a consumer-facing company, they required a new brand strategy and identity system that reflected both their grounded pedigree and Silicon Valley heritage. 

posters
Financial Engines intro
Financial Engines NASDAQ
app
cards
Financial Engines grids
FiEng-bank
FiEng-target
money icons
chart
collateral

Created by MetaDesign San Francisco’s creative team, lead by Lindsay Gravette: Neha Hattangdi, Brady Boyle, and Hozy Rossi.

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