Interasia is a shipping logistics company established in 1967 with routes throughout Southeast Asia. With younger employees than most competitors, an internal culture of modernisation took hold. Our rebrand reflects this culture with dynamic angles, a custom logotype, and a color palette referring to the sea, sky, and the setting/rising sun. We learned far more than we ever expected to about containers and shipping (not to mention how to paint containers so they survive the elements). We recently stumbled across toy trucks with our logo on them. We have yet to see any of the containers (or ships) in person here in San Francisco, so the toys make it all a bit more real. My hope is to one day see an Interasia container in the background of a dystopian scifi movie.