Some brands aim for mass appeal. Others focus on a very specific audience. SRC:CLR (SourceClear) is a startup that wants developers to rethink their approach to software security. We created a brand identity that speaks to developers — and developers only.
Initial identity system and guidelines created by MetaDesign San Francisco’s creative team, lead by Lindsay Gravette: Brady Boyle, Neha Hattangdi, Hozy Rossi, and Jonathan Haggard.