Some brands aim for mass appeal. Others focus on a very specific audience. SRC:CLR (pronounced “source clear”) is a startup that wants developers to rethink their approach to software security. We created a brand identity that speaks to developers — and developers only.

Initially completed as CD of MetaDesign, I continue to work with SourceClear extending and shaping the brand on new projects.

“MetaDesign didn’t brand us; they helped us understand who we were and how to tell people visually what we care about, and the results are speaking for themselves.”

Mark Curphey, Founder & CEO, SRC:CLR

SRC:CLR officeSRC:CLR office

Creative direction, naming, design, & UX: Lindsay Gravette
Design & UX: Brady Boyle
Copy & naming: Hozy Rossi