texture

personality

When a company decides it’s time to update its brand, it can take incremental steps or a major leap. Next Issue chose the latter. With a new visual identity system to complement its new name, Texture offers subscribers a completely new way to experience magazine content.

Created while Creative Director at MetaDesign.

Texture VogueTexture Vogue
Texture app screensTexture app screens

The variable X reflects the personalization users can achieve through the Texture app. Each X represents a different area of interest.

Texture XTexture X

Creative direction: Lindsay Gravette
Design: Neha Hattangdi
Additional UX design & animations: Jonathan Haggard

r1

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Additional design by Brady Boyle, Victor Chin, Jonathan Haggard, Daya Karam, Lumy Lu, Geoff Phillips, and Taylor Suchy.