When a company decides it’s time to update its brand, it can take incremental steps or a major leap. Next Issue chose the latter. With a new visual identity system to complement its new name, Texture offers subscribers a completely new way to experience magazine content.
Created while Creative Director at MetaDesign.
The variable X reflects the personalization users can achieve through the Texture app. Each X represents a different area of interest.
Creative direction: Lindsay Gravette
Design: Neha Hattangdi
Additional UX design & animations: Jonathan Haggard