eBay logo

We worked with eBay as an agency of record, refreshing and expanding their global brand system, along with a variety of conceptual creative projects.

Brand System, Copywriting, Digital, Website Design, Strategy, Research, Experiential, and Creative Direction

Partnering with the internal brand group, we re-evaluated, redesigned, and redefined the eBay brand from the ground up. This resulted in an extensive guidelines website called Playbook that outlined brand strategy, system building blocks, usage, tutorials, and custom digital tools. Playbook empowers all eBay employees and partners with the knowledge to enthusiastically express this vibrant brand in every application.

eBay Brand Team — Jen Bernard, Chi-Chi Bello, Nicolas Brandenburger, Victoria Ekwenuke, Sheira Furse, Karl Isaac, Quinton Larson, ChuChi Lin,
Emily O’Hara, Noriko Ohori, Marc Shillum, Antonio Wolffenbuttel

eBay Playbook
eBay guidelines
eBay guidelines
eBay guidelines
eBay guidelines
eBay guidelines
eBay guidelines
eBay guidelines
eBay guidelines
eBay guidelines
eBay guidelines
eBay guidelines
eBay iconography
eBay
eBay Real
eBay Spirited
eBay Smart
eBay Dependable
eBay billboard

We also collaborated with teams across eBay on a wide variety of internal and external projects.

eBay
eBay merch newprint 0696-1 2019-12-11-1440
eBay charity
eBay color calendar

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