EE OH THREES

2020
Regular & Medium

Akzidenz Grotesk has always made me feel... weird. Its place in the design world, its influence, its ubiquitousness can be daunting as well as boring. Why do we keep going back in time to the “beginning?” Why does everyone want to redraw it so it’s consistent? Why does the Old Face versions make me feel uncomfortable? I wanted to explore that and embrace the almost crass nature of AG Old Face with some modern quirks.

In progress.