His career includes leadership roles at IDEO, MetaDesign, and BOND, with a significant portion of his career spent honing his craft within his personal studio, elbow®. He is now co-foudner & creative director of S—E Studio with offices in the US and UK.
With a focus on branding systems, his expertise lies in crafting identities that provoke thought and challenge organizations to contemplate their essence — questioning who they are, what defines them, and why. In his philosophy, brands should be rooted in concepts and ideas, transcending the realm of mere aesthetic appeal — but he’s still an aesthetically committed designer.
Residing in San Francisco’s Dogpatch neighborhood alongside his wife and four lazy cats, he spends his spare time creating tyepfaces, collage art, and electroacoustic music.
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Projects include talented collaborators Adam Macháček (CZ), Andrew Pollak (US), Aoife Gibbs (IR), Azi Rad (US), Brady Boyle (US), Darrin Loeliger (US), Gogo Andreassen (NO), Hozy Rossi (US), Jonathan Haggard (US), Juha-Pekka Laurila (FI), Kirill Ratman (RU), Mara Mastrogiacomo (CH), Marko Salonen (FI), Michele Jaret (US), Neha Hattangdi (IN), Pawel Dragan (PL), Taavet Kohal (EE), Tif Slama (US), Ty Lou (UK), and others.
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