Throughout a distinguished 20+ year career, Lindsay Gravette has been the catalyst behind creating brand systems for a versatile mix of organizations, from startups to global corporations and cultural institutions. Notable projects include the branding of eBay, the Game Developers Conference, and the New York Philharmonic.

His professional journey includes roles at renowned creative studios IDEO, MetaDesign, and BOND, with a significant portion of his career spent honing his craft within their personal studio, elbow®.

With a discerning focus on branding systems, his expertise lies in crafting identities that provoke thought and challenge organizations to contemplate their essence—questioning who they are, what defines them, and why. In his philosophy, brands should be rooted in concepts and ideas, transcending the realm of mere aesthetic appeal—but he’s still an aesthetically committed designer.

Residing in San Francisco’s Dogpatch neighborhood alongside his wife and three lazy cats, he spends his spare time to creating collage art and electroacoustic music.


Some projects include talented collaborators Adam Macháček (CZ), Andrew Pollak (US), Azi Rad (US), Gogo Andreassen (NO), Hozy Rossi (US), Jonathan Haggard (US), Juha-Pekka Laurila (FI), Michele Jaret (US), Taavet Kohal (EE), Tif Slama (US), and others.


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Dogpatch, San Francisco, California


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