Throughout a distinguished 20+ year career, Lindsay Gravette has been the catalyst behind creating brand systems for a versatile mix of organizations, from startups to global corporations and cultural institutions. Notable projects include the branding of eBay, the Game Developers Conference, and the New York Philharmonic.

His professional journey includes roles at renowned creative studios IDEO, MetaDesign, and BOND, with a significant portion of his career spent honing his craft within their personal studio, elbow®. He is now co-foudner & creative of Something Else Studio with offices in the US and UK.

With a discerning focus on branding systems, his expertise lies in crafting identities that provoke thought and challenge organizations to contemplate their essence—questioning who they are, what defines them, and why. In his philosophy, brands should be rooted in concepts and ideas, transcending the realm of mere aesthetic appeal—but he’s still an aesthetically committed designer.

Residing in San Francisco’s Dogpatch neighborhood alongside his wife and four lazy cats, he spends his spare time creating tyepfaces, collage art, and electroacoustic music.


Projects include talented collaborators Adam Macháček (CZ), Andrew Pollak (US), Azi Rad (US), Gogo Andreassen (NO), Hozy Rossi (US), Jonathan Haggard (US), Juha-Pekka Laurila (FI), Mara Mastrogiacomo (CH), Michele Jaret (US), Pawel Dragan (PL), Taavet Kohal (EE), Tif Slama (US), Ty Lou (UK), and others.


S—E Studio
Artwork
Soundcloud (Updating...)
LinkedIn
Email
Dogpatch, San Francisco, California


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Typeface / The counters, the counters. Letterforms made up of the negative space(s). Two style sets of hard- and soft-cornered.

IN PROGRESS....

HIGHLANDER HEALTH IDENTITY & WEBSITE!!!!     ↗ ↗ ↗highlanderhealth.com

CURTIS INSTITUTE OF MUSIC WEBSITE DESIGN    → → → → → → → → cursti.edu

Inspired by cheap printing and building letterforms IRL, ee Seventh Seefeel is a monospaced serif typeface built from severe elements in an unserious manner. Ugly and elegant, harsh and gentle, brutal and legible it reveals itself at varying scales with suggestive brutalism.

1 Family, 1 Style
1,297 Glyphs
4 Style Sets
2023—2025

In progress...

TWIN HEALTH BRAND & WEBSITE

VIEW CASE STUDY    ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗  ↗

A neogrotesk take on Akzidenz Grotesk with the quirk included. Many modern interpretations remove the inconsistencies and humanity from the originals. 
Family includes 501 glyphs, seven stylistic sets, useful dingbats, and full number sets. Narrow versions are for display or alternative copy styling.

Regular
Medium
Reg Narrow
Med Narrow